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Digital Advertising
As the Digital Marketing Manager for KAIT in Jonesboro, Arkansas I was able to develop my skills as a digital marketer. In my Brand Manager role, I grew KLTV's Instagram by over 21,000 followers which is a growth of over 225%. With Gray, my digital marketing campaigns are used in 113 markets across the U.S.
Pictured: Westbrook & Reeves Real Estate Website. 2014.
Station Support: Digital Toolkits
These digital ad sets are delivered to all of our markets for simple customization and easy implementation. Most of these toolkits are revenue-generating campaigns with sponsorship placement opportunities on each ad. These campaigns either promote products that our stations offer or bring attention to causes for community brand development and revenue-generation.
Pro Bono Social Media Campaign
Created for the Texas Broadcast Museum in 2025
ADDY Award-Winning Social Campaign
Gray Media helped launch NextGenTV, the latest in over-the-air TV streaming technology. We targeted the Summer Olympics for this campaign.
Station Support
Part of my role as Corporate Digital Marketing Manager is to assist stations when they have a heavy load to bear. As 11 News launched their revamped brand, I created a new social media toolkit for their Digital Content team to utilize.
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